West Lake Beer Bjórumbúðir eftir China Resources Snow Breweries

Hönnunarverkið West Lake Beer Bjórumbúðir eftir China Resources Snow Breweries er hávirt verðlaunaverk sem hlaut hin virtu 2025 A' Design Award í silfri verðlaun í keppnisflokknum Umbúðahönnun.

SilfurUmbúðir· 2025

West Lake Beer Bjórumbúðir

eftir China Resources Snow Breweries

Viðskiptavinur: China Resources Snow Breweries

Handhafi A' Design Award í silfri í flokknum Umbúðir

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um West Lake Beer Bjórumbúðir

West Lake Beer er umbúðahönnun fyrir bjór á flöskum. Hönnunin sækir innblástur í landslag Vesturvatnsins í Hangzhou og túlkar Brotnu brúna og Þrjár tjarnir sem spegla mánann sem óhlutbundin sjónræn tákn. Leturgerðin sameinar innsiglisskrift og skrautskriftarstíl Song-keisaraættarinnar. Ytri askjan er fullunnin með gullþrykki og mattri filmu sem gefur slétta og þægilega áferð. Flaskan er gerð úr hágæða grænu gleri sem takmarkar útfjólublátt ljós og hjálpar til við að varðveita bragð bjórsins. Steinturnar á flöskunni gefa til kynna styrkleika hvers bragðs.

Viðurkenningin

Um A' Design Award í silfri

West Lake Beer Bjórumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að West Lake Beer Bjórumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. West Lake Beer Bjórumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Stærðir og umbúðir: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Merki: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Framleiðslutækni: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Hönnunaráskorun: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Rannsóknir: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Innblástur: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Lengd verkefnis: The project was designed and developed in December 2022 in Beijing.
Verkflæði: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Liðsmenn: Qiguang Li, Celine Zhou, Xiaowei He