Woosmell Ilmvatnsumbúðir by Sun Wang and Sun Xi

Woosmell Ilmvatnsumbúðir by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 A' Design Award í silfri in Umbúðahönnun Competition Category.

SilfurUmbúðir· 2025

Woosmell Ilmvatnsumbúðir

by Sun Wang and Sun Xi

Client: WooSmell

A' Design Award í silfri Winner in Umbúðir Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Woosmell Ilmvatnsumbúðir

Woosmell er endurnýtanleg umbúðahönnun sem var sköpuð fyrir ilmvatnsmerki. Ytri pokinn er í laginu eins og nestispoki og er gerður úr Tyvek, endingargóðum gervipappír. Hægt er að bera pokann sem daglegan fylgihlut eftir að varan hefur verið opnuð, þannig að umbúðunum er ekki hent. Hvert sett inniheldur ilmdreifikúlu úr korki sem er fest á háls ilmvatnsflöskunnar. Bómullarkveikur inni í korkkúlunni flytur vökvann og gefur frá sér mildan ilm án loga. Hönnunin tengir ilm við hagnýta daglega notkun.

The Recognition

About the A' Design Award í silfri

Woosmell Ilmvatnsumbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Woosmell Ilmvatnsumbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Woosmell Ilmvatnsumbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
Dimensions & Packaging: Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
Tags: Fragrance, Sustainable, packaging design
Production Technology: Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
Design Challenge: In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
Inspiration: In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Project Duration: The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
Operation Flow: Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
Team Members: Sun Wang
Sun Xi