Ankodoki Sætt baunahlaup eftir Fumiko Okazeri

Hönnunarverkið Ankodoki Sætt baunahlaup eftir Fumiko Okazeri er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2026

Ankodoki Sætt baunahlaup

eftir Fumiko Okazeri

Viðskiptavinur: KINOSHITASEIAN Co., Ltd.

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Staðfestur verðlaunahafi

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Ankodoki Sætt baunahlaup

Þessar umbúðir voru hannaðar fyrir yokan-línuna sem rótgróinn japanskur baunamaukaframleiðandi setti á markað. Á sama tíma og þær varðveita hefðbundið gildi yokan brjóta þær upp hina venjulegu þungu umbúðahönnun. Hin notalega en jafnframt afslappaða hönnun ber með sér hlýju og aðgengileika sem fellur fullkomlega að lífrænu og einföldu bragði sælgætisins. Hún hefur einnig fengið góðar viðtökur hjá þeim sem ekki þekkja wagashi vel og hlotið mikið lof ásamt fjölmörgum verðlaunum bæði í Japan og erlendis.

Viðurkenningin

Um A' Design Award í bronsi

Ankodoki Sætt baunahlaup vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Ankodoki Sætt baunahlaup sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Ankodoki Sætt baunahlaup fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Stærðir og umbúðir: Width 30 mm x Depth 18 mm x Height 82 mm
Merki: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Framleiðslutækni: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Hönnunaráskorun: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Rannsóknir: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Innblástur: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Lengd verkefnis: This private label store opened on May 30, 2024.
Verkflæði: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.