Wakayama Umeshu Series Aðalhlutverk: Plómuvín eftir Fumiko Okazeri

Hönnunarverkið Wakayama Umeshu Series Aðalhlutverk: Plómuvín eftir Fumiko Okazeri er hávirt verðlaunaverk sem hlaut hin virtu 2026 A' Design Award í bronsi verðlaun í keppnisflokknum Umbúðahönnun.

BronsUmbúðir· 2026

Wakayama Umeshu Series Aðalhlutverk: Plómuvín

eftir Fumiko Okazeri

Viðskiptavinur: fodesign Inc.

Handhafi A' Design Award í bronsi í flokknum Umbúðir

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Hönnunin

Um Wakayama Umeshu Series Aðalhlutverk: Plómuvín

Bókartexti: Frá Wakayama í Japan kemur ilmandi plómuvín og hressandi plómuvínshlaup. Innblásin af hugmyndinni um menningarleg samskipti og kynni sem eiga rætur í kínverskri hefð, tjáir hönnunin greinilega japanska tilfinningu með mjúkri áferð og fíngerðum myndskreytingum. Þegar flöskunum tveimur er stillt hlið við hlið skapa þær senu þar sem karl og kona mætast — fönguð innan umbúðahönnunarinnar. Sem gjöf frá Japan, sem blessað er með tignarlegum fjöllum, hafinu, hafgolu og skínandi sólarljósi, fylgir það gleðilegum samkomum í fjarlæga Kína.

Viðurkenningin

Um A' Design Award í bronsi

Wakayama Umeshu Series Aðalhlutverk: Plómuvín vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Wakayama Umeshu Series Aðalhlutverk: Plómuvín sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Wakayama Umeshu Series Aðalhlutverk: Plómuvín fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

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Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Stærðir og umbúðir: Width 60 mm x Depth 60 mm x Height 295 mm
Merki: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Framleiðslutækni: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Hönnunaráskorun: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Rannsóknir: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Innblástur: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Lengd verkefnis: It was exported and sold in Hangzhou, China in November 2022.
Verkflæði: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Myndheimildir: Illustrator Yuri Mizutani