Chips BCBG Matarumbúðir by Arome Agency is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2020
Chips BCBG Matarumbúðir
by Arome Agency
Client: BCBG - La Ducale
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #71297The Design
About Chips BCBG Matarumbúðir
BCBG er tegund af skorpum sem stofnuð voru árið 2001 í Suður-Frakklandi. Þetta vörumerki býður upp á hágæða framleiðslu með mikilli sköpun af uppskriftum og bragði. Hönnuðir stofnuðu árið 2020 nýja seríu af persónum fyrir nýja úrvalið af handritum. Þeir unnu hugtak um skriftir / persónur. Þessar nýju líkingar tákna svið skorpunnar í frumlegum og skemmtilegum tón. Persónur eru flottar og glæsilegar eins og varan er fulltrúi.
The Recognition
About the A' Design Award í bronsi
Chips BCBG Matarumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Chips BCBG Matarumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Chips BCBG Matarumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
- Dimensions & Packaging
- The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
- Tags
- chips, design, packaging, minimal, food
- Production Technology
- The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
- Design Challenge
- Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
- Research
- We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
- Inspiration
- Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
- Project Duration
- The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
- Operation Flow
- Chips are made in the south of France with natural products. No coloring agents and preserving products.
- Patents
- BCBG is a brand of La Ducale.
- Team Members
- Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist - Image Credits
- All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel
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