Appetisi Aðalhlutverk: Ostaumbúðir by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Umbúðahönnun Competition Category.
BronsUmbúðir· 2020
Appetisi Aðalhlutverk: Ostaumbúðir
Client: APPETISI by Granarolo
A' Design Award í bronsi Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #71461The Design
About Appetisi Aðalhlutverk: Ostaumbúðir
Bókartexti: Appetisi er umbúðahönnun fyrir úrval af tilbúnum, niðurskornum ostum. Úrvalið nær yfir ostateninga, rifinn ost og mozzarella-bita. Hver pakkning er úr plasti og er með gagnsæjum glugga, svo hægt er að sjá ostinn beint í gegn. Prentaðar myndskreytingar gefa hverri vöru sinn eigin karakter og sýna skýrt hvernig hver ostur er notaður. Nafnið Appetisi sameinar þrjár hugmyndir: matarlyst, lítið snarl og hagnýta notkun. Hönnunin setur fram ost sem fljótlegt og einfalt hlé, og pakkningarnar eru seldar í evrópskum matvöruverslunum.
The Recognition
About the A' Design Award í bronsi
Appetisi Aðalhlutverk: Ostaumbúðir vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Appetisi Aðalhlutverk: Ostaumbúðir sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Appetisi Aðalhlutverk: Ostaumbúðir fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product. - Dimensions & Packaging
- Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm - Tags
- Cheese, personification of cheese, fun, shift, desecration of cheese
- Production Technology
- Plastic packaging with a transparent window to see the cheese.
- Design Challenge
- The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
- Research
- 1) brand platform
2) Naming
3) Logo
4) Packagings - Inspiration
- While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
- Project Duration
- The project started in July 2017 and ended in February 2018.
- Operation Flow
- This product is sold in supermarkets in Europe.
Fromage product in France. - Patents
- Copyrights belong to Fanny de Bray
- Team Members
- Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter) - Image Credits
- Illustration : Fanny de Bray
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