Moutai Group's - Taiyuan ZHI Yuanyi Umbúðir fyrir áfengisflösku by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Umbúðir fyrir áfengisflösku
by Li Zuo
Client: Wendao WD Creativity
A' Design Award í silfri Winner in Umbúðir Category
Verified Award Winner
Verify Award Status for #86638The Design
About Moutai Group's - Taiyuan ZHI Yuanyi Umbúðir fyrir áfengisflösku
Taiyuan ZHI Yuanyi er umbúðahönnun fyrir áfengisflösku sem var sköpuð fyrir Moutai Group. Hönnunin víkur frá hinum rótgróna Moutai-stíl og heldur einungis í kunnuglegt lag flöskunnar, sem er stækkað og gert hærra. Vatn er meginþemað, því áfengi er lýst sem vatni sem ber tilfinningar. Yfirborðið sýnir sjávar- og klettamynstur sótt í forna embættiskufl, ásamt hefðbundnum heillamerkjum. Öldur, standandi steinar og ský tákna hamingju og langlífi. Skreytingin er bökuð á glerflöskuna.
The Recognition
About the A' Design Award í silfri
Moutai Group's - Taiyuan ZHI Yuanyi Umbúðir fyrir áfengisflösku vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Moutai Group's - Taiyuan ZHI Yuanyi Umbúðir fyrir áfengisflösku sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Moutai Group's - Taiyuan ZHI Yuanyi Umbúðir fyrir áfengisflösku er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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