The Soul of Maotai Flavour Wu Umbúðir fyrir áfengisflösku by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Umbúðahönnun Competition Category.
SilfurUmbúðir· 2020
The Soul of Maotai Flavour Wu Umbúðir fyrir áfengisflösku
by Li Zuo
Client: Wendao WD Creativity
A' Design Award í silfri Winner in Umbúðir Category
Verified Award Winner
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About The Soul of Maotai Flavour Wu Umbúðir fyrir áfengisflösku
Wu er umbúðahönnun fyrir hágæða Maotai-bragðaðan áfengi. Flaskan er mótuð eins og vökvadropi, sem tjáir þá hugmynd að áfengið innan sé fágað hnossgæti. Gleryfirborðið er gljábrennt og merkið gyllt. Ytri kassinn er gerður úr náttúrulegum viði sem er útskorinn með vatnsæðamynstri, sem endurómar lögun flöskunnar og má endurvinna. Útskorið glermót úr viði var notað við framleiðsluna. Heildarsettið mælist 260 mm á breidd, 140 mm á dýpt og 300 mm á hæð. Hönnunin hjálpar kaupendum að skilja eðli áfengisins.
The Recognition
About the A' Design Award í silfri
The Soul of Maotai Flavour Wu Umbúðir fyrir áfengisflösku vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að The Soul of Maotai Flavour Wu Umbúðir fyrir áfengisflösku sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. The Soul of Maotai Flavour Wu Umbúðir fyrir áfengisflösku er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
- Dimensions & Packaging
- 260 mm wide, 140 mm deep and 300 mm high
- Tags
- Maotai , Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Wood carved glass mold
- Research
- To study the water form deduced by wood and to develop water drop bottles by glass
- Inspiration
- The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape. - Project Duration
- The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
- Team Members
- Creative：lizuo Design：lizuo
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