Ugly Monster Kemasan Es Krim Loli by JBBC Branding Consultancy

Ugly Monster Kemasan Es Krim Loli by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2020

Ugly Monster Kemasan Es Krim Loli

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Kemasan Es Krim Loli

Ugly Monster iku kemasan kanggo produk es krim loli sing digawe ing Taiwan. Desain iki nampilake karakter warna ijo kanthi permukaan sing kasar, kainspirasi saka jambu klutuk, woh-wohan sing ditanem ing kutha Yanchao. Warna ijo fluoresen menehi karakter iki penampilan sing positif lan urip. Badan lan sikile karakter iki duwe rasio sing ora imbang, lan karakter iki ora duwe tangan, saengga wujude katon lucu. Kemasan iki ukurane 70 mm lebar, 195 mm dawa, lan 20 mm dhuwur. Tujuane kanggo promosi produk sarta narik kawigaten marang kutha cilik iki lan para petani.

The Recognition

About the A' Design Award Perunggu

Ugly Monster Kemasan Es Krim Loli menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Ugly Monster Kemasan Es Krim Loli dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Ugly Monster Kemasan Es Krim Loli nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.