2019 Admissions Welcome Package DGUT Kothak Hadiah Sambutan Mahasiswa dening Ruikang Xie

Karya 2019 Admissions Welcome Package DGUT Kothak Hadiah Sambutan Mahasiswa dening Ruikang Xie minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

2019 Admissions Welcome Package DGUT Kothak Hadiah Sambutan Mahasiswa

dening Ruikang Xie

Klien: Xiexie Design

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

12,051

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #102057

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan 2019 Admissions Welcome Package DGUT Kothak Hadiah Sambutan Mahasiswa

Paket Sambutan Panerimaan Mahasiswa Anyar 2019 iku kothak hadiah sing disiapake kanggo mahasiswa universitas anyar ing Dongguan, China. Desain iki nyampurnakake seri visual telung taunan sing adhedhasar pertumbuhan alami, wiwit saka nyebar wiji lan kembang nganti wohing. Buah leci Lingnan sing werna abang digunakake minangka pola utama, lan sisih bukaan kothak diwenehi die-cut kanthi wangun leci sing bolong. Kertu pos kayu digarap kanthi laser engraving lan bisa dilipet dadi liontin leci telung dimensi. Kothak iki isine layang-layang, tas kanvas, peta situs revolusioner lokal, lencana, stiker, lan kertu ijin.

Pangakuan

Babagan A' Design Award Perunggu

2019 Admissions Welcome Package DGUT Kothak Hadiah Sambutan Mahasiswa menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. 2019 Admissions Welcome Package DGUT Kothak Hadiah Sambutan Mahasiswa dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. 2019 Admissions Welcome Package DGUT Kothak Hadiah Sambutan Mahasiswa nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
Tag: Gift box, freshman, inspirational, humanities, cultural and creative packaging
Teknologi Produksi: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
Tantangan Desain: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
Riset: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
Inspirasi: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
Durasi Proyek: Started in July 2019, completed in September, completed in Dongguan, China
Alur Operasi: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
Kredit Gambar: Image #1-5 Zhang Jingwen