Eyesight Nutrition Package Kothak Kado dening Ruikang Xie

Karya Eyesight Nutrition Package Kothak Kado dening Ruikang Xie minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

Eyesight Nutrition Package Kothak Kado

dening Ruikang Xie

Klien: Xiexie Design

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

10,178

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #102228

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Eyesight Nutrition Package Kothak Kado

Eyesight Nutrition Package minangka kothak kado sing digawe kanggo pengetan taun kaping 35 saka merek optik. Kothak iki digawe saka kertas karton lan ukurane 290 kaping 290 kaping 290 milimeter. Papat kothak cilik dicekel ing patang tembok nganggo pengancing magnetik, dene ing tengah ana kothak ember sing isine kalender, dhasar panyangga lan kupon. Saben sisih nampilake kacamata kanggo swasana sing dipilih, buku pandhuan sing dicithak nganggo crita merek, lan hadiah cilik. Kabeh struktur iki dirakit kanthi tangan. Desain iki nyambungake crita merek karo swasana padinan kerja, olahraga, hiburan, lan lelungan.

Pangakuan

Babagan A' Design Award Perunggu

Eyesight Nutrition Package Kothak Kado menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Eyesight Nutrition Package Kothak Kado dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Eyesight Nutrition Package Kothak Kado nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
Ukuran & Kemasan: 290mmx290mmx290mm
Tag: Glasses, nutrition, packaging design, brand humanities
Teknologi Produksi: The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
Tantangan Desain: In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
Riset: The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
Inspirasi: The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
Durasi Proyek: Started in October 2019 and completed in November, all completed in Dongguan, China
Alur Operasi: The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
Kredit Gambar: Image #1-5 Lin Jiahui