Tanaka 1789 X Chartier Sake Blend 001 Kemasan Botol Sake dening Laurent Hainaut

Karya Tanaka 1789 X Chartier Sake Blend 001 Kemasan Botol Sake dening Laurent Hainaut minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Tanaka 1789 X Chartier Sake Blend 001 Kemasan Botol Sake

dening Laurent Hainaut

Klien: Tanaka 1789 X Chartier

Pemenang A' Design Award Perak ing Kategori Bungkusan

25,636

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #112010

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Tanaka 1789 X Chartier Sake Blend 001 Kemasan Botol Sake

Tanaka 1789 X Chartier Sake Blend 001 yaiku kemasan kanggo seri campuran sake. Labele nduwèni pola kothak ireng ing ndhuwur ireng sing kailhami saka tembok Tanaka Brewery, tuladha arsitektur Kura saka jaman Edo. Pola kothak iki dicithak minangka varnish ing sakubenge botol lan diurutaké dadi seri heksagon, simbol saka ilmu aroma. Warna ireng lan putih dipigunakaké amarga loro-loroné merek nduwèni warna kasebut, lan botol ireng dikhususaké kanggo sake premium. Loro jeneng kasebut digabungaké kanthi pola silang liwat huruf A sing dienggo bebarengan.

Pangakuan

Babagan A' Design Award Perak

Tanaka 1789 X Chartier Sake Blend 001 Kemasan Botol Sake menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Tanaka 1789 X Chartier Sake Blend 001 Kemasan Botol Sake dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Tanaka 1789 X Chartier Sake Blend 001 Kemasan Botol Sake iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
Teknologi Produksi: forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
Inspirasi: Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
Anggota Tim: Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director

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