Dark Horse Wine Kemasan Anggur dening Pierre Delebois

Karya Dark Horse Wine Kemasan Anggur dening Pierre Delebois minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Dark Horse Wine Kemasan Anggur

dening Pierre Delebois

Klien: E&J Gallo

Pemenang A' Design Award Perak ing Kategori Bungkusan

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Verifikasi Status Penghargaan kanggo #112024

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Dark Horse Wine Kemasan Anggur

Dark Horse yaiku desain kemasan lan branding anggur kang digawe kanggo merek anggur saka California. Desain iki adhedhasar sistem kang luwes kang nyakup kabeh portofolio kemasan lan ngidini tambahan ing tembe mburi. Labele dicithak ing kertas premium kanthi finishing metalik lan matte, kang ngunggahake pratandha warna lan rasa. Ikon merek diselehake ing ngarep lan tengah saben label. Tata letak labele prasaja, saengga isi botol bisa dimangerteni sanalika. Tujuane yaiku kanggo ngungkapake kualitas lan rasa kanthi cetha ing rak.

Pangakuan

Babagan A' Design Award Perak

Dark Horse Wine Kemasan Anggur menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Dark Horse Wine Kemasan Anggur dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Dark Horse Wine Kemasan Anggur iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Teknologi Produksi: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspirasi: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Anggota Tim: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

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