Beer Culture 2020 Laporan Riset Pasar dening Gabriela Maria Straka

Karya Beer Culture 2020 Laporan Riset Pasar dening Gabriela Maria Straka minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Pariwara, Pemasaran lan Komunikasi.

PerungguPariwara· 2021

Beer Culture 2020 Laporan Riset Pasar

dening Gabriela Maria Straka

Klien: Brau Union Österreich AG

Pemenang A' Design Award Perunggu ing Kategori Pariwara

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #118582

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Beer Culture 2020 Laporan Riset Pasar

Beer Culture 2020 minangka laporan kang dicithak babagan budaya bir ing Austria. Laporan iki nampilake asil survei perwakilan saka penduduk Austria umur 18 taun munggah, kang ditindakake dening institut riset pasar independen liwat wawancara online lan telepon. Topik kang dibahas kalebu wigatine bir khas, kabiasaan ngunjuk, produksi bir kang lestari, kasetyan merek, lan produk tanpa alkohol. Grafik lan simbol kang prasaja nampilake angka-angka kanthi wujud kang gampang dimangerteni. Laporan iki ngemot 64 kaca isi lan papat kaca sampul.

Pangakuan

Babagan A' Design Award Perunggu

Beer Culture 2020 Laporan Riset Pasar menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Beer Culture 2020 Laporan Riset Pasar dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Beer Culture 2020 Laporan Riset Pasar nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Ukuran & Kemasan: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Tag: beer culture report, beer culture, beer, market research, Austria
Teknologi Produksi: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Tantangan Desain: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Riset: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Inspirasi: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Durasi Proyek: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Alur Operasi: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Paten: Copyrights belong to Brau Union Österreich AG, 2020
Anggota Tim: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Kredit Gambar: Brau Union Österreich AG