Tokinone Fungsi Primer: Kemasan Panganan dening Toshiki Okada

Karya Tokinone Fungsi Primer: Kemasan Panganan dening Toshiki Okada minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

Tokinone Fungsi Primer: Kemasan Panganan

dening Toshiki Okada

Klien: Zikkichi Co.,Ltd.

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

11,732

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #118715

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Tokinone Fungsi Primer: Kemasan Panganan

Teks Buku: Tokinone minangka desain kemasan kanggo Dorayaki, panganan tradisional Jepang sing digawe kanthi ngapit pasta kacang ing antarane rong lapis panekuk. Versi Tokinone nambahake butter cream lan rasa kayata woh-wohan lan teh ijo. Pola sing digunakake nganggo pitung werna, saben werna makili siji rasa, kanthi wangun acak sing nggambarake tekstur sing alus. Werna lan wangune nggabungake unsur lawas lan anyar, referensi Jepang lan Kulon. Kothake digawe saka kertas kualitas dhuwur sing ora ngilo, cocog karo tekstur panganane. Saben kue diwenehi papan sing jembar ing njero kothak. Kabeh bagean digawe saka kertas sing bisa didaur ulang lan bisa dilempit rata sawise digunakake.

Pangakuan

Babagan A' Design Award Perunggu

Tokinone Fungsi Primer: Kemasan Panganan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Tokinone Fungsi Primer: Kemasan Panganan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Tokinone Fungsi Primer: Kemasan Panganan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Ukuran & Kemasan: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Tag: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Teknologi Produksi: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Tantangan Desain: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Riset: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Inspirasi: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Durasi Proyek: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Alur Operasi: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Anggota Tim: Brand Manager:Masahito Nunome
Kredit Gambar: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019