Mijia Toothbrush Kemasan by Xiaomi is a highly esteemed winner of the very prestigious 2021 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2021

Mijia Toothbrush Kemasan

by Xiaomi

Client: Xiaomi

A' Design Award Wesi Winner in Bungkusan Category

14,148

Verified Award Winner

Verify Award Status for #118728

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mijia Toothbrush Kemasan

Sikat Untu Mijia iku kemasan kothak kado kang digawe kanggo set sikat untu elektrik. Kothak njaba njupuk wangun lan warnane saka produk ing njerone. Relief timbul biru enom nutupi permukaan lan mengulang garis-garis alus sikat untu. Rong garis ultraviolet dhuwur dicithak ing sadhuwure motif kanggo nambahi kedalaman lan nyorot desain industri kang elegan. Rona biru enom iki cocog karo produke, dadi kothake katon nyawiji. Grafis kang timbul njalari permukaan luwih telung dimensi lan mbiyantu set kado iki katon mencolok ing toko-toko.

The Recognition

About the A' Design Award Wesi

Mijia Toothbrush Kemasan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Mijia Toothbrush Kemasan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Mijia Toothbrush Kemasan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
Dimensions & Packaging: Width252mm x Depth43.5mm x Height241mm
Tags: packaging, toothbrush, blue, bas relief, electrionic
Production Technology: The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
Design Challenge: There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
Research: The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
Inspiration: Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
Project Duration: February 2020 Bejing and finished in May in Beijing, China.
Operation Flow: The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang