Evervess Soda Water Kemasan Minuman by PepsiCo Design and Innovation

Evervess Soda Water Kemasan Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2021

Evervess Soda Water Kemasan Minuman

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Wesi Winner in Bungkusan Category

22,346

Verified Award Winner

Verify Award Status for #118789

View at A' Design Award Press Release Award Badge

Colors

The Design

About Evervess Soda Water Kemasan Minuman

Evervess Soda Water iku desain kemasan kanggo aneka soda berkarbonasi lan tonik. Merek iki nggawa warisan meh wolung puluh taun, lan identitas visuale dimodernisasi kanggo peluncuran sing manunggal ing pasar Cina. Desain sadurunge krasa abot lan nuduhake kesan mewah, mula kemasane disederhanakake supaya bisa nyampekake kesegaran sing entheng lan seger nyegrak. Elemen grafis minimalis kanthi warna ireng lan teal nggambarake wancuran, simbol energi, kesegaran, lan pembaharuan. Inuman iki bisa dicampur dadi koktail utawa dinikmati dhewe.

The Recognition

About the A' Design Award Wesi

Evervess Soda Water Kemasan Minuman menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Evervess Soda Water Kemasan Minuman dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Evervess Soda Water Kemasan Minuman diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release