Adrenaline Space Fungsi Utama: Kemasan Ombenan Energi by PepsiCo Design and Innovation

Adrenaline Space Fungsi Utama: Kemasan Ombenan Energi by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2021

Adrenaline Space Fungsi Utama: Kemasan Ombenan Energi

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Perak Winner in Bungkusan Category

25,577

Verified Award Winner

Verify Award Status for #118783

View at A' Design Award Press Release Award Badge

Colors

The Design

About Adrenaline Space Fungsi Utama: Kemasan Ombenan Energi

Adrenaline Space yaiku desain kemasan edhisi winates kanggo ombenan energi sing didol ing Rusia. Desain iki ngrayakake eksplorasi angkasa lan ndhukung posisi merek kanggo nyengkuyung konsumen supaya ngluwihi watesan pribadi. Galaksi lintang emas sing kumelap dipasang ing latar mburi biru jero, nggawe undangan visual kanggo nggayuh dhuwuran anyar. Kemasan iki uga nyampekake tambahan jus lan nyorot bahan-bahan sarta manfaat kafein, vitamin, lan taurin. Konsep iki dikembangake minangka tanggapan marang pitakonan saka klien ritel.

The Recognition

About the A' Design Award Perak

Adrenaline Space Fungsi Utama: Kemasan Ombenan Energi menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Adrenaline Space Fungsi Utama: Kemasan Ombenan Energi dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Adrenaline Space Fungsi Utama: Kemasan Ombenan Energi iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
Tags: Packaging, Beverage
Inspiration: The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
Team Members: PepsiCo Design & Innovation

Read the Press Release