Lays Heartwork Fungsi Utama: Kampanye Iklan by PepsiCo Design and Innovation

Lays Heartwork Fungsi Utama: Kampanye Iklan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Pariwara, Pemasaran lan Komunikasi Competition Category.

PerakPariwara· 2021

Lays Heartwork Fungsi Utama: Kampanye Iklan

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Perak Winner in Pariwara Category

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Verified Award Winner

Verify Award Status for #118793

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Heartwork Fungsi Utama: Kampanye Iklan

Lays Heartwork yaiku kampanye iklan sing digawe kanggo merek Lays nalika pandemi Covid-19. Kampanye iki matur nuwun marang wong-wong sing nyambut gawe ing mburi layar ing rantai nilai Lays, kalebu para tani, buruh pabrik, sopir truk, pengecer, lan pekerja pangiriman. Werna-werna sing padhang lan optimis digabungake karo pesen-pesen panuwun langsung ing sakabehe desain paket. Saben paket dadi pakurmatan kanggo para pekerja masyarakat sing arang banget diaturi panuwun kanthi langsung. Tujuane yaiku nuduhake yen pakaryan saben dina kaya ngono iku ora mung kerja abot, nanging uga kerja atine.

The Recognition

About the A' Design Award Perak

Lays Heartwork Fungsi Utama: Kampanye Iklan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Lays Heartwork Fungsi Utama: Kampanye Iklan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Lays Heartwork Fungsi Utama: Kampanye Iklan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
Inspiration: To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Team Members: PepsiCo Design & Innovation

Read the Press Release