Pepsi X SHFW Kaleng Ombèn-ombèn by PepsiCo Design and Innovation

Pepsi X SHFW Kaleng Ombèn-ombèn by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2021

Pepsi X SHFW Kaleng Ombèn-ombèn

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Perak Winner in Bungkusan Category

25,575

Verified Award Winner

Verify Award Status for #118931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X SHFW Kaleng Ombèn-ombèn

Pepsi X SHFW yaiku kaleng ombèn-ombèn edhisi winates sing digawé kanggo Shanghai Fashion Week Spring/Summer 2020 lan diwedalaké ing China. Kaleng iki minangka bagéan saka sistem identitas visual sing luwih jembar sing dikembangaké kanggo acara sing padha. Tema mangsa yaiku Sensation lan Source sing nuntun rancangan lan nggambaraké panjlajahan sudhut pandhang sing béda-béda. Wangun sing kailhamaké déning unsur organik lan kaca digabung ing sajroning ruang dhimensional. Asilé nyambungaké semangat mérek Pepsi Black karo karya maneka warna saka para perancang busana sing kapamérake ing acara kasebut.

The Recognition

About the A' Design Award Perak

Pepsi X SHFW Kaleng Ombèn-ombèn menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Pepsi X SHFW Kaleng Ombèn-ombèn dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Pepsi X SHFW Kaleng Ombèn-ombèn iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags: Packaging, Beverage
Inspiration: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members: PepsiCo Design & Innovation

Read the Press Release