Tazo Refresh Fungsi Utama: Kemasan Ombèn-ombèn dening PepsiCo Design and Innovation

Karya Tazo Refresh Fungsi Utama: Kemasan Ombèn-ombèn dening PepsiCo Design and Innovation minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Tazo Refresh Fungsi Utama: Kemasan Ombèn-ombèn

dening PepsiCo Design and Innovation

Klien: PepsiCo Design & Innovation

Pemenang A' Design Award Perak ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #118943

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Tazo Refresh Fungsi Utama: Kemasan Ombèn-ombèn

Tazo Refresh yaiku desain kemasan kanggo salah sawijining lini tèh ès premium kang siyap diombé. Lini iki adhedhasar telung rasa merek kang wis kondhang, kanthi jeneng Zen, Awake lan Passion. Tèh-tèh iki wis disertifikasi organik lan ora ngandhut werna utawa pemanis buatan. Kemasan iki kasedhiya ing botol siji sajian 12 ons lan botol multi sajian 42 ons kang digawé saka plastik daur ulang 100 persen. Werna-werna bahan kang mencorong dipadukaké karo putih supaya saben rasa seger cetha katon ing rak. Desain iki tujuané kanggo njaga para pembeli kang wis ana lan narik kawigatèn pamirsa kang luwih doyan njajal.

Pangakuan

Babagan A' Design Award Perak

Tazo Refresh Fungsi Utama: Kemasan Ombèn-ombèn menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Tazo Refresh Fungsi Utama: Kemasan Ombèn-ombèn dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Tazo Refresh Fungsi Utama: Kemasan Ombèn-ombèn iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tag: Packaging, Beverage
Inspirasi: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Anggota Tim: PepsiCo Design & Innovation

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