4Vita Herbs Kemasan Wedang Herbal by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award Perunggu in Desain Bungkusan Competition Category.
PerungguBungkusan· 2021
4Vita Herbs Kemasan Wedang Herbal
Client: Deep Blue Design
A' Design Award Perunggu Winner in Bungkusan Category
Verified Award Winner
Verify Award Status for #119262The Design
About 4Vita Herbs Kemasan Wedang Herbal
4Vita Herbs iku desain kemasan kanggo maneka warna wewangunan herbal sing dienggo gawe wedang. Saben kemasan nggawa gambar, lan paduan werna sing selaras nyambungake gambar-gambar kasebut dadi siji identitas visual kanggo kabeh seri. Werna-werna sing padhang kaidhamake saka werna ing lahan-lahan herbal, beda karo werna kalem sing umume dienggo ing produk-produk sing padha. Tulisan katrangan diselehake ing ngarep kemasan, ora ing mburi, supaya para pelanggan bisa cepet maca manfaat lan informasi utama. Kemasane arupa doy pack plastik kanthi zipper sing njaga herbal tetep seger sawise dibukak kanggo pisanan.
The Recognition
About the A' Design Award Perunggu
4Vita Herbs Kemasan Wedang Herbal menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. 4Vita Herbs Kemasan Wedang Herbal dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. 4Vita Herbs Kemasan Wedang Herbal nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
- Dimensions & Packaging
- The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
- Tags
- 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
- Production Technology
- This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
- Design Challenge
- The most complicated part was to understand the differences and benefits of all herbs.
- Research
- Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
- Inspiration
- A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
- Project Duration
- The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
- Operation Flow
- The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
- Team Members
- Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis - Image Credits
- Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
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