Smoked Trout Fungsi Utama: Kemasan Panganan dening Armeanu Creative Studio

Karya Smoked Trout Fungsi Utama: Kemasan Panganan dening Armeanu Creative Studio minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2021

Smoked Trout Fungsi Utama: Kemasan Panganan

dening Armeanu Creative Studio

Klien: Valeputna

Pemenang A' Design Award Perak ing Kategori Bungkusan

28,079

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #119796

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Smoked Trout Fungsi Utama: Kemasan Panganan

Smoked Trout yaiku desain kemasan kanggo produk iwak kang diasapi. Kemasan iki digawe saka karton kraft nganggo foil emas lan pelapisan varnish selektif. Pola bunder, wangun gapura abad tengahan sing dienggo kanggo motong karton lan segel emas nuduhake tradhisi, warisan, lan bahan alami. Segel lan wangun gapura iki katon ing sakabehe rentetan produk kanggo ngungkapake kesinambungan. Bungkus sing dilempit ukurane 11,5 kali 25 sentimeter. Wujude kang ringkes ngidini gampang nglebokake lan nutup produk, uga gampang disimpen, digawa, lan dipajang ing rak.

Pangakuan

Babagan A' Design Award Perak

Smoked Trout Fungsi Utama: Kemasan Panganan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Smoked Trout Fungsi Utama: Kemasan Panganan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Smoked Trout Fungsi Utama: Kemasan Panganan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Ukuran & Kemasan: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Tag: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Teknologi Produksi: The packaging is made of kraft carton, has golden folio and selective varnishing.
Tantangan Desain: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Riset: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspirasi: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Durasi Proyek: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Alur Operasi: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Paten: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Anggota Tim: Armeanu Ana
Armeanu Catalin
Kredit Gambar: Main Image and optional images - Armeanu Creative Studio SRL - Romania