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Ballantines 17 Kemasan Kado dening Li-Shang Printing Co., Ltd

Karya Ballantines 17 Kemasan Kado dening Li-Shang Printing Co., Ltd minangka pemenang sing diajeni banget saka A' Design Award Perak 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


PerakBungkusan· 2021

Ballantines 17 Kemasan Kado

dening Li-Shang Printing Co., Ltd

Klien: Li-Shang Printing Co., Ltd

Pemenang A' Design Award Perak ing Kategori Bungkusan

23,819

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #120433

Warna

Desaine

Babagan Ballantines 17 Kemasan Kado

Ballantines 17 minangka desain kemasan kado sing digawe kanggo wiski campuran. Kothak kaku iki diprodhuksi nganggo cetak offset UV ing kertas foil perak, kanthi warna spot emas lan biru sarta logo sing dipindho utawa embos. Mekanisme sabuk konveyor ing sangisore kothak ngunggahake panyangga buku nalika tutupe dilempengake, nampilake botol ing panggung emas. Cetakan emas ing sadawane dalan nyathet taun-taun penghargaan sing wis kepungkur. Sampel rempah lan rasa sing ditutup gabus dipapanake ing ngarep tutupe. Tatanan iki nuntun paningal, banjur ambu, banjur rasa.

Pangakuan

Babagan A' Design Award Perak

Ballantines 17 Kemasan Kado menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Ballantines 17 Kemasan Kado dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Ballantines 17 Kemasan Kado iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Ukuran & Kemasan
Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Tag
whisky, packaging, liquor packaging, creative packaging
Teknologi Produksi
Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Tantangan Desain
The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Riset
With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inspirasi
Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Durasi Proyek
The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Alur Operasi
When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Anggota Tim
Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Kredit Gambar
Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.

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