Longnanchun Fungsi Utama: Kemasan Wedangan dening Manling Lin

Karya Longnanchun Fungsi Utama: Kemasan Wedangan dening Manling Lin minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2021 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2021

Longnanchun Fungsi Utama: Kemasan Wedangan

dening Manling Lin

Klien: Diga Creative Design

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #122836

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

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Babagan Longnanchun Fungsi Utama: Kemasan Wedangan

Teks Buku: Longnanchun minangka desain kemasan kanggo sèri arak baijiu Tiongkok. Sèri iki nduweni telung produk, kang dijenengi entrepreneur, founder, lan leader. Saben botol nggawa kéwan mitologis kang dijupuk saka lukisan gua Dunhuang: jaran suwiwi, manuk phoenix, lan naga penjaga. Telung kéwan kasebut nggambarake kaprawiran, kelairan maneh, lan pangayoman kang mantep. Wangun botol diilhami saka pipa kang dimainaké déning bidadari mabur Dunhuang, lan werna-werna dipilih saka lukisan gua kasebut. Botol lan tutupé digawé saka keramik, lan kothaké digawé saka akrilik.

Pangakuan

Babagan A' Design Award Perunggu

Longnanchun Fungsi Utama: Kemasan Wedangan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Longnanchun Fungsi Utama: Kemasan Wedangan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Longnanchun Fungsi Utama: Kemasan Wedangan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
Ukuran & Kemasan: 156mm×156mm×340mm
Tag: Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
Teknologi Produksi: Ceramic bottle, ceramic lid, acrylic box
Tantangan Desain: In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
Riset: The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
Inspirasi: Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
Durasi Proyek: 2020.05.15-2021.09.25
Alur Operasi: Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"
Anggota Tim: Manling Lin and Sheng Xie