Kerloso Wine Kemasan Anggur by Langcer Lee

Kerloso Wine Kemasan Anggur by Langcer Lee is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Desain Bungkusan Competition Category.

EmasBungkusan· 2022

Kerloso Wine Kemasan Anggur

by Langcer Lee

Client: Litete Brand Design

A' Design Award Emas Winner in Bungkusan Category

58,468

Verified Award Winner

Verify Award Status for #130637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kerloso Wine Kemasan Anggur

Kerloso Wine iku desain kemasan kanggo anggur abang saka Chili. Label kasebut nggambarake pemandangan sing dideleng para pelaut nalika pisanan mendarat ing Pulo Paskah, kalebu reca-reca watu, gunung geni, kembang, kidang lan manuk-manuk. Botol kasebut dibungkus nganggo kertas beras tiruan alami, ditaleni nganggo tali damen lan dihias nganggo saperangan watu biru alami, bahan sing padha karo reca-reca Moai. Bagean ndhuwur kertas kasebut diobong nganggo geni tenanan, saengga saben tandha dadi unik. Werna sing beda-beda nandhani jinis anggur sing beda. Botol sing wis dibungkus dhuwure watara 35 sentimeter.

The Recognition

About the A' Design Award Emas

Kerloso Wine Kemasan Anggur menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Kerloso Wine Kemasan Anggur dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Kerloso Wine Kemasan Anggur nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
Dimensions & Packaging: The height of the bottle after wrapping paper is about 35cm
Tags: Wine,packaging,Moai,Origina,paper
Production Technology: The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
Design Challenge: The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
Research: The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
Inspiration: Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
Project Duration: The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
Operation Flow: The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
Patents: Copyrights belong to Langcer Lee, 2021.
Team Members: Client:Warriors Wine
Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Image Credits: Image #No1 : Photographer Jiang Tao,Kerloso,2021.
Image #No2 : Photographer Jiang Tao,Kerloso,2021.
Image #No3 : Photographer Jiang Tao,Kerloso,2021.
Image #No4 : Photographer Jiang Tao,Kerloso,2021.
Image #No5 : Photographer Jiang Tao,Kerloso,2021.