Gregory Donut Kemasan Donat dening Stora Enso China Packaging

Karya Gregory Donut Kemasan Donat dening Stora Enso China Packaging minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2022

Gregory Donut Kemasan Donat

dening Stora Enso China Packaging

Klien: Stora Enso China Packaging

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

12,745

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #130936

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Gregory Donut Kemasan Donat

Gregory Donut minangka desain kemasan kertas kanggo donat sing didol minangka panganan take-away. Kabeh kertas sing katon yaiku grade sing kontak karo panganan. Sleeve digawe saka kertas FBB kanthi kekuatan dhuwur, dilapisi varnish matt basis banyu sing nglindhungi tinta lan dicithak nganggo tinta kedhelai grade panganan. Struktur rotasi sangang puluh derajat ngidini tukang mbungkus mbentuk kothak kanthi cepet, saengga kemasan bisa dikirim ing kahanan rata. Saben kothak isi enem donat, lan ana rong ukuran gagang sleeve sing cocog kanggo enem utawa rolas potong. Grafis biru navy kanthi ilustrasi donat lan gandum ngelingake budaya pelaut.

Pangakuan

Babagan A' Design Award Perunggu

Gregory Donut Kemasan Donat menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Gregory Donut Kemasan Donat dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Gregory Donut Kemasan Donat nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Ukuran & Kemasan: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Tag: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Teknologi Produksi: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Tantangan Desain: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Riset: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Inspirasi: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Durasi Proyek: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Alur Operasi: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Paten: Structure utility model patent copyright belongs to Stora Enso China Packaging
Anggota Tim: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li