Emas Bungkusan · 2022
Xi Jiu Hanmi Kemasan Minuman Keras
by Heng Luo
- A' Design Award Emas 2022 in Bungkusan
- CLIENT: Laboratory and Hopeful
- Estimated Number of Design Views: 53,565
- Verification code 8437E86B73 · Verify this award
Colors
About Xi Jiu Hanmi Kemasan Minuman Keras
Xi Jiu Hanmi minangka desain kemasan kanggo minuman keras saka Tiongkok. Botol iki nggunakake struktur wolung pojok (oktagonal) minangka gantine botol bunder sing umum. Wangun tutupe kajupuk saka menara kraton dinasti Han, lan awak botol ngrujuk marang rerenggan giok Shuang Mao. Pundhak botol nggawa ilustrasi papat kewan suci: naga biru, macan putih, manuk abang, lan bulus ireng. Botol iki digawe saka kaca semprotan matte kualitas dhuwur. Kothake diwenehi emboss lan cap panas (hot stamping) kanthi warna ireng, emas, lan abang tuwa. Desain iki nggambarake budaya kraton dinasti Han.
About the A' Design Award Emas
Xi Jiu Hanmi Kemasan Minuman Keras menang A' Design Award Emas, pangenalan sing prestisius banget sing diparingake marang desain kelas siji, nggumunake lan unggul. Pemenang Emas iku ciptaan sing inovatif banget, visioner lan sumunar nggumunake sing nggambarake kejeniusan, kawicaksanan lan kaprigelan para desainer. Xi Jiu Hanmi Kemasan Minuman Keras dikarepake dadi panemuan sing dipuji banget, pelopor tren lan monumental sing nyedhiyakake nilai sing durung tau ana. Desain sing menang A' Design Award Emas iki iku proyek sing nggumunake lan dihormati sing paring manfaat gedhe lan nyurung maju wates seni, sains, desain lan teknologi. Xi Jiu Hanmi Kemasan Minuman Keras nuwuhake perasaan kekarepan sing kuwat, nggugah semangat, nyengkuyung kreativitas lan narik kawigaten kita.
Press Kit
- Unique Properties
- Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
- Dimensions & Packaging
- The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
- Tags
- Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
- Production Technology
- The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
- Design Challenge
- The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
- Research
- Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu. - Inspiration
- The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
- Project Duration
- The project started in September 2020 in Jingdezhen and finished.
- Operation Flow
- The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
