Flying to the Moon Kothak Kado Kue Bulan dening ShenZhen XiShang Boutique Packing Co., Ltd

Karya Flying to the Moon Kothak Kado Kue Bulan dening ShenZhen XiShang Boutique Packing Co., Ltd minangka pemenang sing diajeni banget saka A' Design Award Perak 2022 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2022

Flying to the Moon Kothak Kado Kue Bulan

dening ShenZhen XiShang Boutique Packing Co., Ltd

Klien: ShenZhen XiShang Boutique Packing Co., Ltd

Pemenang A' Design Award Perak ing Kategori Bungkusan

25,992

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #134174

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Flying to the Moon Kothak Kado Kue Bulan

Flying to the Moon yaiku kothak kado sing dirancang kanggo kue bulan. Kemasan iki awujud lampion istana tradisional Tionghoa. Ilustrasi bunder njupuk saka mitologi Tionghoa lan kalebu Kelinci Giok, Istana Rembulan, sarta Apsara saka mural Dunhuang. Struktur telung dimensi multi-lapis lan proses die-cutting nambah kedalaman visual. Sawise kue bulan dijupuk metu, modul LED ing dhasar bisa diuripake lan wadhah PVC transparan sarta wadhah njaba sing bolong-bolong bisa dipasang maneh, dadekake kothak iki lampion hiasan.

Pangakuan

Babagan A' Design Award Perak

Flying to the Moon Kothak Kado Kue Bulan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Flying to the Moon Kothak Kado Kue Bulan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Flying to the Moon Kothak Kado Kue Bulan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
Ukuran & Kemasan: 145mm X 145mm X 300mm
Teknologi Produksi: The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
Tantangan Desain: The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
Riset: The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
Inspirasi: It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
Durasi Proyek: This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
Alur Operasi: After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
Anggota Tim: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu