Lay's Love Fungsi Utama: Kemasan Camilan by PepsiCo Design and Innovation

Lay's Love Fungsi Utama: Kemasan Camilan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2022

Lay's Love Fungsi Utama: Kemasan Camilan

by PepsiCo Design and Innovation

A' Design Award Perunggu Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #137230

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Love Fungsi Utama: Kemasan Camilan

Teks Buku: Lay's Love minangka desain kemasan sing digawe kanggo loro rasa camilan edisi winates ing India, Lay's Herby Crush lan Lay's Cheesy Love. Saben kemasan nampilake gambar tangan sing mbentuk setengah lambang ati, saengga rong kemasan yen dijejer bakal ngrampungake wangun ati kanthi utuh lan nyawijekake rong rasa kasebut. Tulisan gaya skrip sing kandel ing tengah kemasan nuduhake jeneng rasane. Ing mburi saben ilustrasi tangan katon siluet pasangan sing lagi mlaku-mlaku ing pesisir pantai, wit-witan palem, lan mendhung sing lembut. Desain sing kebak warna iki digawe kanggo ngramekake rasa kekancan lan katresnan ing antarane konsumen enom.

The Recognition

About the A' Design Award Perunggu

Lay's Love Fungsi Utama: Kemasan Camilan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Lay's Love Fungsi Utama: Kemasan Camilan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Lay's Love Fungsi Utama: Kemasan Camilan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
Inspiration: Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.

Read the Press Release