Lay's Smiles Campaign Bungkus Panganan by PepsiCo Design and Innovation

Lay's Smiles Campaign Bungkus Panganan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2022

Lay's Smiles Campaign Bungkus Panganan

by PepsiCo Design and Innovation

A' Design Award Perunggu Winner in Bungkusan Category

24,636

Verified Award Winner

Verify Award Status for #137247

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Smiles Campaign Bungkus Panganan

Kampanye Lay's Smiles minangka desain bungkus panganan sing dirilis ing Rusia. Gambar rai mesem gedhe dadi unsur visual utama ing saben bungkus. Bungkus iki tetep njaga identitas visual Lay's sing wis dibangun lan pratandha warna sing nuduhake rasa produk kasebut. Dhukungan marang Program Persahabatan saka Best Buddies Foundation uga ditampilake ing bungkus kasebut. Saben tuku siji bungkus, siji ruble disumbangake kanggo program kasebut. Tujuane yaiku kanggo nyebar pesen positif lan nampilake merek kasebut minangka merek sing nduweni tujuan.

The Recognition

About the A' Design Award Perunggu

Lay's Smiles Campaign Bungkus Panganan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Lay's Smiles Campaign Bungkus Panganan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Lay's Smiles Campaign Bungkus Panganan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Inspiration: The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

Read the Press Release