Bubly Bounce Kemasan Minuman by PepsiCo Design and Innovation

Bubly Bounce Kemasan Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2022

Bubly Bounce Kemasan Minuman

by PepsiCo Design and Innovation

A' Design Award Wesi Winner in Bungkusan Category

21,270

Verified Award Winner

Verify Award Status for #137233

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bubly Bounce Kemasan Minuman

Bubly Bounce yaiku desain kemasan minuman kanggo lini banyu soda sing ngandhut kafein. Kemasan iki dadi pangembangan saka lini banyu soda sing wis ana, sarta nuduhake tambahan kafein tanpa nganggo gaya visual kaya minuman energi. Warna-warna kang wani lan cerah, gambar gelembung, sapa aruh sing grapyak, lan gambar mesem tetep dijaga, saengga merek isih gampang dikenali. Desain iki uga nyampekake yen ana rong rasa ing sajroning siji minuman. Sistem iki dirancang supaya narik kawigaten para pembeli sing wis ana lan katon mencolok ing rak toko.

The Recognition

About the A' Design Award Wesi

Bubly Bounce Kemasan Minuman menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Bubly Bounce Kemasan Minuman dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Bubly Bounce Kemasan Minuman diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
Inspiration: The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.

Read the Press Release