Lay's 2021 Mood Match Fungsi Panganan by PepsiCo Design and Innovation

Lay's 2021 Mood Match Fungsi Panganan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2022

Lay's 2021 Mood Match Fungsi Panganan

by PepsiCo Design and Innovation

A' Design Award Wesi Winner in Bungkusan Category

19,970

Verified Award Winner

Verify Award Status for #137243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's 2021 Mood Match Fungsi Panganan

Lay's 2021 Mood Match iku seri kemasan panganan cemilan edisi terbatas kang digawe kanggo giveaway media sosial eksklusif. Set iki kalebu papat desain kang diinspirasi saka mood ring, saben desain ana gandhengane karo kenangan lan emosi kang positif. Tujuan kang dituju yaiku kanggo mbangkitake rasa energi utawa nawakake rasa nyaman. Saben desain dijodohake karo rasa lan pangrasa tartamtu: rasa syukur kanggo Grilled Cheese lan Tomato Soup, rasa optimis kanggo Cappuccino, rasa greget kanggo Chili lan rasa bungah kanggo Salted Caramel. Kemasan iki nawakake wektu istirahat sedhela saka kasunyatan padinan.

The Recognition

About the A' Design Award Wesi

Lay's 2021 Mood Match Fungsi Panganan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Lay's 2021 Mood Match Fungsi Panganan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Lay's 2021 Mood Match Fungsi Panganan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release