Lay's Flavor Swap Influencer Kit Kemasan Pangan by PepsiCo Design and Innovation

Lay's Flavor Swap Influencer Kit Kemasan Pangan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2022

Lay's Flavor Swap Influencer Kit Kemasan Pangan

by PepsiCo Design and Innovation

A' Design Award Wesi Winner in Bungkusan Category

20,209

Verified Award Winner

Verify Award Status for #137246

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Flavor Swap Influencer Kit Kemasan Pangan

Lay's Flavor Swap Influencer Kit yaiku desain kemasan pangan sing digawe kanggo program musim panas sing nggawa rasa Funyuns lan Doritos menyang keripik Lay's. Kemasan iki nggabungake desain tas Lay's sing wis ana kalihan werna khas saben rasa: biru kanggo Cool Ranch lan ijo kanggo Funyuns. Pola bunder-bunder sing tumpuk-tumpuk ngelingake wangun keripik asli lan nyorot kolaborasi antarane loro merek kasebut. Sakliyane kuwi, uga digawe influencer kit kolektif sing diwenehake marang para tokoh media kanggo miwiti diskusi babagan program iki.

The Recognition

About the A' Design Award Wesi

Lay's Flavor Swap Influencer Kit Kemasan Pangan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Lay's Flavor Swap Influencer Kit Kemasan Pangan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Lay's Flavor Swap Influencer Kit Kemasan Pangan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Inspiration: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Read the Press Release