Mirinda Vintage Special Edition Fungsi Utama: Kemasan Minuman by PepsiCo Design and Innovation

Mirinda Vintage Special Edition Fungsi Utama: Kemasan Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2022

Mirinda Vintage Special Edition Fungsi Utama: Kemasan Minuman

by PepsiCo Design and Innovation

A' Design Award Wesi Winner in Bungkusan Category

22,607

Verified Award Winner

Verify Award Status for #137258

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Vintage Special Edition Fungsi Utama: Kemasan Minuman

Teks Buku: Mirinda Vintage Special Edition minangka desain kemasan kanggo minuman ringan. Label iki nempatake logo wangun jeruk ing tengah, karo jeneng Mirinda ditulis nganggo huruf bunder kaya gelembung sing beda karo tipe merek sing saiki. Botol kaca digunakake supaya minumane tetep katon, lan tutup putih polos ngrampungake tampilan retro. Desain iki nggabungake ciri khas merek historis karo gaya modern sing prasaja. Asile yaiku kemasan sing pantes dikoleksi, ditujukake kanggo konsumen enom lan kanggo wong-wong sing wis kenal karo merek iki.

The Recognition

About the A' Design Award Wesi

Mirinda Vintage Special Edition Fungsi Utama: Kemasan Minuman menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Mirinda Vintage Special Edition Fungsi Utama: Kemasan Minuman dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Mirinda Vintage Special Edition Fungsi Utama: Kemasan Minuman diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Inspiration: The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Read the Press Release