Hometown Flavor Kemasan Mie Beras by Changshu Institute of Technology

Hometown Flavor Kemasan Mie Beras by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2022

Hometown Flavor Kemasan Mie Beras

by Changshu Institute of Technology

Client: Changshu Institute of Technology

A' Design Award Perak Winner in Bungkusan Category

26,870

Verified Award Winner

Verify Award Status for #138716

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Kemasan Mie Beras

Yunnan minangka papan panggonan pirang-pirang etnis minoritas sing duwe gaya mangan unik dhewe-dhewe. Minangka pangan pokok tradisional sing representatif ing Yunnan, mie beras bisa digabung karo bahan lan cara masak apa wae kanggo ngasilake rasa sing beda-beda. Liwat sarana mie beras, para desainer wis ngembangake lan ngrancang seri produk mie beras Yunnan iki kanthi nggabungake busana etnis minoritas ing Yunnan lan rasa kuliner etnis minoritas. Liwat teknologi pengawetan panganan modern, rasa Yunnan dipromosikake menyang jagad donya.

The Recognition

About the A' Design Award Perak

Hometown Flavor Kemasan Mie Beras menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Hometown Flavor Kemasan Mie Beras dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Hometown Flavor Kemasan Mie Beras iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.