Satine Pro Kemasan Susu by L3branding is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2022

Satine Pro Kemasan Susu

by L3branding

Client: L3branding

A' Design Award Perak Winner in Bungkusan Category

25,921

Verified Award Winner

Verify Award Status for #138900

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Pro Kemasan Susu

Satine Pro yaiku desain kemasan kanggo susu ultrafiltrasi sing diedol ing China. Susu iki ngandhut protein 6 gram saben 100 mililiter. Desain iki nyelehake angka 6 ing pusat visual kemasan, sing dibentuk kanthi ngudhari lan nggabungake maneh unsur-unsur alam kayata sapi lan tetuwuhan. Sawijining sapi kang wutuh didhelikake ing sajroning gambar. Pendekatan iki adhedhasar Kubisme lan seni abstrak, ing ngendi kanyatan dipisah-pisah lan dibangun maneh. Kemasan iki ukurane 50 kaping 50 kaping 180 milimeter. Tujuwane yaiku kanggo netepake subkategori susu anyar lan kanggo ngungkapake karakter kang alami tur alus.

The Recognition

About the A' Design Award Perak

Satine Pro Kemasan Susu menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Satine Pro Kemasan Susu dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Satine Pro Kemasan Susu iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
Dimensions & Packaging: 50mm*50mm*180mm
Tags: milk, package design, organic, Cubism
Design Challenge: The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products.
Inspiration: Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
Project Duration: The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
Team Members: Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He