Mouled Bonbon Kemasan Musiman dening Kamal Rizk - Bold Branding

Karya Mouled Bonbon Kemasan Musiman dening Kamal Rizk - Bold Branding minangka pemenang sing diajeni banget saka A' Design Award Wesi 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2023

Mouled Bonbon Kemasan Musiman

dening Kamal Rizk - Bold Branding

Klien: Voila Dessert shop

Pemenang A' Design Award Wesi ing Kategori Bungkusan

13,234

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #147557

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Mouled Bonbon Kemasan Musiman

Iki minangka desain kemasan kanggo permen kacang ukuran bonbon khusus sing digawe mung kanggo acara Mouled. Konsep desain kasebut adhedhasar wujud bonbon sing dibungkus lan diadaptasi karo dawane tabung. Desainer nyederhanakake festival folklor tradisional Mouled dadi unsur ikonik minimal kanthi nggunakake garis geometris sing cetha. Dheweke nggawe Boneka, Ksatria, Jaran, Mripat Jahat, lan Dara kanthi blok warna sing cerah. Kanthi nggunakake gaya geometris sing padha, dheweke nggawe tipografi kandel Mouled Bonbon sing nyawiji konsep kasebut. Mouled Bonbon iki minangka interpretasi modern saka perayaan konvensional kuna.

Pangakuan

Babagan A' Design Award Wesi

Mouled Bonbon Kemasan Musiman menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Mouled Bonbon Kemasan Musiman dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Mouled Bonbon Kemasan Musiman diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Ukuran & Kemasan: Tube Width 100 x Diameter 100 x Height 270
Tag: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Teknologi Produksi: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Tantangan Desain: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Riset: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Inspirasi: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Durasi Proyek: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Alur Operasi: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Anggota Tim: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Kredit Gambar: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022