Lay's More Belgian Really Impossible Kemasan Panganan by PepsiCo Design and Innovation

Lay's More Belgian Really Impossible Kemasan Panganan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Bungkusan Competition Category.

PerakBungkusan· 2023

Lay's More Belgian Really Impossible Kemasan Panganan

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Perak Winner in Bungkusan Category

32,111

Verified Award Winner

Verify Award Status for #149717

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's More Belgian Really Impossible Kemasan Panganan

Lay's More Belgian Really Impossible yaiku desain kemasan edisi winates kanggo kripik kentang sing didol ing Belgia. Kemasan iki nampilake rong rasa lokal anyar sing dikembangake bareng karo Brussels Ketjep. Konsumen Belgia diundang ngirimake konsep desain kanthi karakter lokal sing kuwat, lan rong konsep sing paling akeh entuk swara ditampilake lan dicantumake jenenge ing kemasan kasebut. Pendekatan iki minangka wangsulan tumrap pasar cemilan ing ngendi merek-merek lokal nawakake rasa lan klaim sing relevan. Desain iki nduweni tujuan supaya tetep njaga para panuku merek Lay's sing saiki lan narik kawigatene panuku anyar.

The Recognition

About the A' Design Award Perak

Lay's More Belgian Really Impossible Kemasan Panganan menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Lay's More Belgian Really Impossible Kemasan Panganan dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Lay's More Belgian Really Impossible Kemasan Panganan iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Inspiration: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Read the Press Release