Rockstar Spotlight Studios Studio Rekaman Mobile by PepsiCo Design and Innovation

Rockstar Spotlight Studios Studio Rekaman Mobile by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Pariwara, Pemasaran lan Komunikasi Competition Category.

PerakPariwara· 2023

Rockstar Spotlight Studios Studio Rekaman Mobile

by PepsiCo Design and Innovation

A' Design Award Perak Winner in Pariwara Category

96,212

Verified Award Winner

Verify Award Status for #149747

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rockstar Spotlight Studios Studio Rekaman Mobile

Rockstar Spotlight Studios yaiku studio rekaman mobile sing digawe minangka pengalaman merek kanggo para pengunjung lan warga Venice Beach, California. Instalasi iki kalebu Unplugged Mood Booth lan dipresentasikake kanggo ngenalake masyarakat marang rasa-rasa anyar Rockstar Unplugged. Studio iki nawakake papan kanggo para artis anyar, gamer, lan kreator liyane kanggo ngrekam, ijol-ijolan gagasan, lan golek inspirasi. Identitas merek Rockstar diterjemahake dadi interior telung dimensi, kanthi wujud, warna, lan finishing merek sing diterapake ing panel busa akustik, perlengkapan, upholstery, lan panel logo ekstrusi.

The Recognition

About the A' Design Award Perak

Rockstar Spotlight Studios Studio Rekaman Mobile menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Rockstar Spotlight Studios Studio Rekaman Mobile dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Rockstar Spotlight Studios Studio Rekaman Mobile iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
Inspiration: The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.

Read the Press Release