Karya Zhenjiu Zhencang Chinese Baijiu Kemasan Minuman Beralkohol dening Ying Song Brand Design Shenzhen Co., Ltd minangka pemenang sing diajeni banget saka A' Design Award Perak 2023 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2023

Zhenjiu Zhencang Chinese Baijiu Kemasan Minuman Beralkohol

dening Ying Song Brand Design Shenzhen Co., Ltd

Klien: Kweichow Zhenjiu Chanpinzhongxin

Pemenang A' Design Award Perak ing Kategori Bungkusan

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Verifikasi Status Penghargaan kanggo #149755

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Zhenjiu Zhencang Chinese Baijiu Kemasan Minuman Beralkohol

Zhenjiu Zhencang minangka set kemasan lan pajangan kanggo minuman baijiu saka Tiongkok. Botol-botol kasebut diselehake ing baki kang wujude kaya cangkang mutiara, wangun kang diilhami saka lukisan The Birth of Venus. Wujud sakabehe ngelingake marang prau layar kang lumaku ing sadhuwure ombak. Dhasar kristal diukir kanthi gambar pabrik anggur kuna lan dipadhangi nganggo lampu LED kang nuduhake sejarah dawa saka produsen kasebut. Logam, kayu, PMMA lan plastik digabungake kanggo nggawe obyek kang pantes dikoleksi. Tema mutiara nggambarake gagasan merek babagan kaluhuran lan kaendahan kang larang regane, amarga proses nggawe minuman lan pembentukan mutiara padha-padha proses kang alon.

Pangakuan

Babagan A' Design Award Perak

Zhenjiu Zhencang Chinese Baijiu Kemasan Minuman Beralkohol menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Zhenjiu Zhencang Chinese Baijiu Kemasan Minuman Beralkohol dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Zhenjiu Zhencang Chinese Baijiu Kemasan Minuman Beralkohol iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Ukuran & Kemasan: 520mmx250mmx370mm
Teknologi Produksi: Metal, wood, PMMA, LED light, plastic
Inspirasi: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Anggota Tim: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

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