Wow Long Rice Crust Kemasan Cemilan dening Xiao Ma Song Strategic Consulting

Karya Wow Long Rice Crust Kemasan Cemilan dening Xiao Ma Song Strategic Consulting minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2024

Wow Long Rice Crust Kemasan Cemilan

dening Xiao Ma Song Strategic Consulting

Klien: Xiao Ma Song Strategic Consulting Co., Ltd

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

14,125

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #154451

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Wow Long Rice Crust Kemasan Cemilan

Wow Long Rice Crust minangka desain kemasan kanggo cemilan kerak beras tradisional Tionghoa. Desain iki nanggepi kasamaan produk lan citra merek sing wis tuwa ing kategori cemilan iki. Kemasan iki nampilake tokoh sejarah Tionghoa Zhuge Liang, sing jeneng julukane dadi inspirasi jeneng merek, digambar kanthi gaya komik sing lucu. Ekspresi rai sing dilebih-lebihake lan tembung Wow sing diucapake nuduhake tekstur alot saka cemilan kasebut. Jeneng merek Wo Long dianyari dadi Wow Long. Crita ilustrasi lan foto produk digabungake kanggo narik konsumen sing luwih enom.

Pangakuan

Babagan A' Design Award Perunggu

Wow Long Rice Crust Kemasan Cemilan menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Wow Long Rice Crust Kemasan Cemilan dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Wow Long Rice Crust Kemasan Cemilan nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Ukuran & Kemasan: 220mmX50mmX320mm
Tag: Chinese,Wowlong,Rice,Crust
Teknologi Produksi: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Tantangan Desain: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Riset: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Inspirasi: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Durasi Proyek: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Alur Operasi: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Anggota Tim: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Kredit Gambar: Illustrator :Wang Dianhe