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Chavannes Primary Function: Kemasan Teh dening Yifu Pan

Karya Chavannes Primary Function: Kemasan Teh dening Yifu Pan minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.


PerungguBungkusan· 2025

Chavannes Primary Function: Kemasan Teh

dening Yifu Pan

Klien: Chavannes

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

12,580

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #155257

Warna

Desaine

Babagan Chavannes Primary Function: Kemasan Teh

Book Text: Chavannes minangka kemasan teh sing digawe minangka proyek gabungan antarane Chavannes Tea lan Museum Dunhuang ing China. Kemasan iki kalebu seri pitung bagéan sing kainspirasi saka Dalan Sutra kuno, lan edisi iki njupuk Dunhuang ing Provinsi Gansu minangka tema visual utama. Ilustrasi Bidadari Mabur saka lukisan tembok Dunhuang digabungake karo Wuyi Rock Tea kanggo nuduhake pepanggihan antarane budaya Dalan Sutra lan budaya teh. Kothak hadiah iki digawe saka gray board lan kertas khusus kanthi teknik hot stamping, UV, lan relief printing. Rong laci sing sumbang-sumbangan nyekel telung kothak cilik saben laci, lan saben kothak ngandhut siji tea bag.

Pangakuan

Babagan A' Design Award Perunggu

Chavannes Primary Function: Kemasan Teh menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. Chavannes Primary Function: Kemasan Teh dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. Chavannes Primary Function: Kemasan Teh nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik
This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality.
Ukuran & Kemasan
250mm(W)*45mm(D)*180mm(h)
Tag
CHAVANNES,panyifu,IFPD,tea package,YIFUPAN
Teknologi Produksi
The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag.
Tantangan Desain
n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea.
Riset
The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand.
From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series.
In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea.
Inspirasi
The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea.
Durasi Proyek
2024/5
Alur Operasi
The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture.
Anggota Tim
Yifu Pan
Kredit Gambar
Designer/Photo/video Yifu Pan

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