Saia 100 Year Museum Truck Pameran Keliling by Bridgenext

Saia 100 Year Museum Truck Pameran Keliling by Bridgenext is a highly esteemed winner of the very prestigious 2024 A' Design Award Wesi in Desain Pariwara, Pemasaran lan Komunikasi Competition Category.

WesiPariwara· 2024

Saia 100 Year Museum Truck Pameran Keliling

by Bridgenext

Client: Bridgenext

A' Design Award Wesi Winner in Pariwara Category

50,382

Verified Award Winner

Verify Award Status for #159049

View at A' Design Award Press Release Award Badge

Colors

The Design

About Saia 100 Year Museum Truck Pameran Keliling

Truck Museum Saia 100 Taun nampilake sejarah satus taun Saia LTL Freight, bebarengan karo artefak-artefak interaktif sing ana hubungane karo truk lan simulator sopir truk. Museum Truk Keliling iki nggawa pengunjung nyawang langsung crita sukses klasik Amerika. Wiwit saka dodolan produk nganti dadi raksasa logistik, saben tonggak sejarah, saka Great Depression nganti Motor Carrier Act taun 1980, nggambarake momen-momen penting ing sejarah Amerika. Konsep iki dijalin kanthi rinci karo industri otomotif ing Amerika Serikat, njupuk inspirasi lan sinergi saka lanskap dinamis lan tren sing terus berkembang.

The Recognition

About the A' Design Award Wesi

Saia 100 Year Museum Truck Pameran Keliling menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Saia 100 Year Museum Truck Pameran Keliling dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Saia 100 Year Museum Truck Pameran Keliling diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Embark on a Century Long Journey, A Masterpiece Unveiled in Motion." The museum showcases Saia's history, brand artifacts and memorabilia, and immersive trucking experiences. The timeline highlights Saia's alignment with its rich history. The simulator offers a gaming experience with a livestreamed perspective. The artifacts educate nationwide about Saia and the trucking industry. The truck museum travels the country, engaging people with Saia LTL Freight and the American trucking industry.
Dimensions & Packaging: Truck Weight Capacity - up to 44,000 lbs. Length x Width x Height (at door) - 53 x 99 x 110 inches Width x Height (inside) - 100 x 110 inches Type - Mobile Truck Museum
Tags: Museum, Logistic, Truck Museum, Mobile Museum, American Trucking History, Interactive Exhibition
Production Technology: Ceiling Panels - Pantone Cool Gray 10 U Color 818387. Heat and AC throughout interior of museum. Generator to power entire truck. Track lighting in ceiling. Gobo projector with Saia logo projected onto floor. Floors finished. 4 speakers in ceiling with Bluetooth capability. Ambient sound will be played through the experience. Decal floor vinyl. LED strip light on both sides of ceiling. Exit sign with emergency lights. Inventory with backup battery.
Design Challenge: With a century-long legacy, many historical facts and photos have been lost over time, leaving only a sparse collection remaining. To curate our exhibition, we delve into U.S. transportation history to recreate the context. Extensive fact-checking with experts is imperative. Collecting data from employee submissions is time-consuming, while aiming to enrich with interactive elements. Beginning with a reconstructed truck filled with crops, we transport visitors through a century of memories.
Research: Saia 100-year celebration began in late 2023 with mobile museums highlighting the past, present, and future. Analyzing Audience Over Indexes revealed Saia's strong alignment with Veterans and At Risk Youth. Supporting multiple charities bolsters corporate ethos. We transformed a Saia trailer into a mobile museum, engaging communities nationwide with interactive historic timelines. The mobile museum showcases Saia's history, offering Kid-focused, Saia's History, and Employee recognition exhibits.
Inspiration: The concept intricately intertwines with the automotive industry in the United States, drawing inspiration and synergy from its dynamic landscape and evolving trends. The museum immerses visitors in a classic American success story, tying back to Saia humble beginnings and contributing to its overall success and longevity. From selling produce to becoming a logistics giant, each milestone, from the Great Depression to the Motor Carrier Act in 1980, reflects pivotal moments in trucking history.
Project Duration: The truck's tour route includes key cities nationwide and active markets, totaling 34 stops and covering 11,087 miles per year.
Operation Flow: Saia truck models' evolution and a shadowboxed Saia uniform are featured. A 70-inch screen, resembling a billboard, plays Saia ads from the 60s to the present. The simulator, previewed by a CCTV screen, offers a gamer's perspective. Visitors interact with elements like a tethered vegetable, truck locks, and seatbelts. The child-friendly pegboard depicts "The Life of A Shipment," while interactive signs, doors, and metal trivia flaps engage visitors. Pallets with ratchet straps illustrate safety.
Team Members: Bridgenext
Image Credits: Bridgenext