Eastroc Amla Juice Fungsi Utama: Kemasan Minuman dening Guangzhou ID Advertising Co.,Ltd

Karya Eastroc Amla Juice Fungsi Utama: Kemasan Minuman dening Guangzhou ID Advertising Co.,Ltd minangka pemenang sing diajeni banget saka A' Design Award Wesi 2024 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

WesiBungkusan· 2024

Eastroc Amla Juice Fungsi Utama: Kemasan Minuman

dening Guangzhou ID Advertising Co.,Ltd

Klien: Guangzhou ID Advertising Co.,Ltd

Pemenang A' Design Award Wesi ing Kategori Bungkusan

13,825

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #159061

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Eastroc Amla Juice Fungsi Utama: Kemasan Minuman

Teks Buku: Eastroc Amla Juice minangka desain kemasan kanggo minuman jus woh-wohan. Kemasan iki didominasi dening nada ijo lembut sing nggambarake werna alami saka woh amla lan nuduhake manfaat nyegerake lambe lan nglancarake pencernaan saka minuman iki. Telung titik disusun dadi pola renda sing terus-terusan ing gulu botol lan ing karton kanggo mbentang kesan visual ing rak. Gambar woh amla sing digedhekake dipasang selang-seling ing label kanggo narik kawigaten lan nuduhake kandhungan jus sing dhuwur. Jus iki diisi ing botol PET wangun silinder kanthi label lengkap sing dicithak nganggo tinta ramah lingkungan.

Pangakuan

Babagan A' Design Award Wesi

Eastroc Amla Juice Fungsi Utama: Kemasan Minuman menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Eastroc Amla Juice Fungsi Utama: Kemasan Minuman dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Eastroc Amla Juice Fungsi Utama: Kemasan Minuman diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Ukuran & Kemasan: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Tag: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Teknologi Produksi: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Tantangan Desain: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Riset: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Inspirasi: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Durasi Proyek: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Alur Operasi: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Anggota Tim: Yilin Lu, Zijun Liu,Jianchao Chen