Doritos Solid Black 2023 Fungsi Utama: Kemasan Pangan by PepsiCo Design and Innovation

Doritos Solid Black 2023 Fungsi Utama: Kemasan Pangan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2024

Doritos Solid Black 2023 Fungsi Utama: Kemasan Pangan

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Wesi Winner in Bungkusan Category

22,561

Verified Award Winner

Verify Award Status for #159599

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos Solid Black 2023 Fungsi Utama: Kemasan Pangan

Teks Buku: Doritos Solid Black 2023 minangka desain kemasan pangan edisi terbatas kang digawe kanggo inisiatif merek camilan sing ndhukung para inovator lan changemaker Ireng (Black). Seri taunan iki dikembangake dadi platform kolaborasi kang nampilake para seniman Ireng. Karya seni iki digawe dening Mz. Icar, kolektif seni interdisipliner anonim kang mayoritas anggotane wanita Ireng. Karya seni kasebut banjur dikembangake dadi sistem identitas visual kang lengkap, kanthi ngetrapake palet warna lan grafisipun ing kemasan, kit influencer, lan barang dagangan (merchandise). Kit iki nganggo wangun piramida kang diilhami saka segitiga merek.

The Recognition

About the A' Design Award Wesi

Doritos Solid Black 2023 Fungsi Utama: Kemasan Pangan menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Doritos Solid Black 2023 Fungsi Utama: Kemasan Pangan dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Doritos Solid Black 2023 Fungsi Utama: Kemasan Pangan diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Inspiration: We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Read the Press Release