Mirinda Global Refresh Fungsi Utama Kemasan Minuman by PepsiCo Design and Innovation

Mirinda Global Refresh Fungsi Utama Kemasan Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Wesi in Desain Bungkusan Competition Category.

WesiBungkusan· 2024

Mirinda Global Refresh Fungsi Utama Kemasan Minuman

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Wesi Winner in Bungkusan Category

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Verified Award Winner

Verify Award Status for #159631

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Global Refresh Fungsi Utama Kemasan Minuman

Mirinda Global Refresh minangka desain kemasan minuman kang digawe kanggo merek minuman ringan berkarbonasi. Kemasan iki menehi merek kasebut sudut pandang kang jelas dianyari lan beda ing kategori minuman ringan berkarbonasi. Basa visualé urip, modern, lan kreatif, kang dikembangaké kanthi nggatekaké selera pamirsa enom, digital, lan seneng visual. Desain iki uga nggambaraké warisan merek arupa rasa woh-wohan kang anyar lan nyenengaké. Tampilan kang dianyari iki tujuané kanggo mbangun kesadharan kang luwih gedhe lan mbantu merek kasebut katon mencolok ing pasar saiki.

The Recognition

About the A' Design Award Wesi

Mirinda Global Refresh Fungsi Utama Kemasan Minuman menang A' Design Award Wesi, pangenalan sing prestisius sing diparingake marang desain sing apik sing nyukupi kabutuhan profesional lan industri sing dikarepake saka ciptaan sing dirancang kanthi apik. Pemenang Wesi nuduhake katrampilan sing gedhe, spesialisasi sing dhuwur, pangerten ahli lan kapasitas kreatif para penciptane. Mirinda Global Refresh Fungsi Utama Kemasan Minuman dikarepake dadi ciptaan sing dihargai banget, dikagumi lan ditresnani sing praktis lan inovatif. Desain sing menang A' Design Award Wesi iki nggabungake praktik industri sing paling apik lan nduweni ciri teknis sing kompeten sing disambung karo kawruh lan bakat. Mirinda Global Refresh Fungsi Utama Kemasan Minuman diajeni amarga ketelitiane lan dirancang kanggo nyedhiyakake paningkatan kualitas urip sing mbiyantu ndadekake donya panggonan sing luwih apik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Inspiration: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Read the Press Release