Ken14 Kemasan Bir dening China Resources Snow Breweries

Karya Ken14 Kemasan Bir dening China Resources Snow Breweries minangka pemenang sing diajeni banget saka A' Design Award Perak 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2025

Ken14 Kemasan Bir

dening China Resources Snow Breweries

Klien: China Resources Snow Breweries

Pemenang A' Design Award Perak ing Kategori Bungkusan

29,826

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #163372

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan Ken14 Kemasan Bir

Ken 14 yaiku kemasan sing digawe kanggo bir saka gandum barley lokal. Desain iki ngabstraksi pemandangan alam sawah barley ing Hulunbuir, nggunakake werna putih, ijo lan emas kanggo nggambarake tuwuhing barley saka winih nganti mateng. Tata letak lan tulisane niru gaya koran Tiongkok lawas, sing nggampangake anggone maca. Bahan-bahane kalebu bahan alternatif kulit berbasis bio sing digawe saka ampas gandum, kain non woven, tas kertas kraft sing bisa didaur ulang lan kothak kertas sing bisa terurai kanthi alami, dipilih kanggo ndhukung pangreksan lingkungan.

Pangakuan

Babagan A' Design Award Perak

Ken14 Kemasan Bir menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. Ken14 Kemasan Bir dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. Ken14 Kemasan Bir iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Ukuran & Kemasan: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Tag: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Teknologi Produksi: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Tantangan Desain: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Riset: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inspirasi: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Durasi Proyek: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Alur Operasi: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Anggota Tim: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu