West Lake Beer Kemasan Bir dening China Resources Snow Breweries

Karya West Lake Beer Kemasan Bir dening China Resources Snow Breweries minangka pemenang sing diajeni banget saka A' Design Award Perak 2025 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerakBungkusan· 2025

West Lake Beer Kemasan Bir

dening China Resources Snow Breweries

Klien: China Resources Snow Breweries

Pemenang A' Design Award Perak ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #163374

Kunjungi Situs Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan West Lake Beer Kemasan Bir

West Lake Beer minangka desain kemasan kanggo bir botolan. Desain iki njupuk inspirasi saka pemandangan Tlaga Kulon (West Lake) ing Hangzhou, kanthi napsirake Kreteg Pedhot (Broken Bridge) lan Telung Blumbang Ngilo Rembulan (Three Ponds Mirroring the Moon) minangka simbol visual abstrak. Tipografine nggabungake aksara segel karo gaya kaligrafi Dinasti Song. Kothak njabane dirampungake nganggo cap emas lan lapisan film matte supaya alus yen didemek. Botole digawe saka kaca ijo kualitas dhuwur, sing mbatesi sinar ultraviolet lan mbantu njaga rasa bir. Menara watu sing katon ing botol nuduhake tingkat intensitas saben rasa.

Pangakuan

Babagan A' Design Award Perak

West Lake Beer Kemasan Bir menang A' Design Award Perak, pangenalan sing prestisius banget sing diparingake marang desain tingkat dhuwur, endah lan nggumunake. Pemenang Perak iku karya sing sumunar banget lan kreatif banget sing nggambarake kaprigelan, bakat lan kaweruh para desainer. West Lake Beer Kemasan Bir dikarepake dadi karya sing nggumunake, conto teladan, profesional banget lan inovatif banget. Desain sing menang A' Design Award Perak iki iku panemuan sing luar biasa banget lan dikagumi sing paring manfaat lan nyurung maju wates seni, sains, desain lan teknologi. West Lake Beer Kemasan Bir iku ciptaan sing akeh sing ngirenake sing nggugah kekarepan, nggawa perasaan positif lan nuwuhake gumun lan kagum.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Ukuran & Kemasan: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Tag: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Teknologi Produksi: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Tantangan Desain: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Riset: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Inspirasi: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Durasi Proyek: The project was designed and developed in December 2022 in Beijing.
Alur Operasi: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Anggota Tim: Qiguang Li, Celine Zhou, Xiaowei He