A Moment of Joy Kemasan Minuman Keras dening Weijun Xu

Karya A Moment of Joy Kemasan Minuman Keras dening Weijun Xu minangka pemenang sing diajeni banget saka A' Design Award Perunggu 2026 sing bergengsi ing Kategori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2026

A Moment of Joy Kemasan Minuman Keras

dening Weijun Xu

Klien: Weijun Xu

Pemenang A' Design Award Perunggu ing Kategori Bungkusan

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan kanggo #175695

Deleng ing A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desaine

Babagan A Moment of Joy Kemasan Minuman Keras

A Moment of Joy yaiku desain kemasan minuman keras sing diilhami saka kembang plum, simbol katahanan lan kaalusan. Botol iki digawe saka kaca transparan, dibentuk nganggo proses cetakan sepotong kanthi suhu dhuwur sing ngasilake permukaan lengkung sing alus lan sinambung. Tutupe digawe saka bahan sing padha lan awujud kembang plum sing dadi terusan wujud botol. Awak botol sing transparan nuduhake cairan ing njerone lan mbiaske cahya lan wewayangan. Kothak njabane nggunakake kertas ramah lingkungan kanthi embossing sing alus. Wujud minimalis iki nyawijekake citra Wetan karo desain modern.

Pangakuan

Babagan A' Design Award Perunggu

A Moment of Joy Kemasan Minuman Keras menang A' Design Award Perunggu, pangenalan sing prestisius banget sing diparingake marang desain sing luar biasa sing dicirikake dening kreativitas, kapinteran lan kaweruh sing landhep. Pemenang Perunggu iku artefak sing trampil banget lan kreatif banget sing mbuktekake pengalaman sing jembar, imajinasi lan kapinteran para desainer. A Moment of Joy Kemasan Minuman Keras dikarepake dadi barang sing dihargai banget, dikagumi lan ditresnani, profesional lan inovatif banget. Desain sing menang A' Design Award Perunggu iki ngemot praktik sing paling apik ing seni, sains, desain lan teknologi, lan apik banget ing perhatiane marang rincian. A Moment of Joy Kemasan Minuman Keras nyukupi kabutuhan kanthi apik, nutul kekarepan, ngaya rasa lan narik rasa pengin weruh.

Ing Mburi Desain

Kit Pers

Kredit, anggota tim lan detail teknis sing diwenehake dening desainer.

Sifat Unik: Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
Ukuran & Kemasan: Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm
Tag: Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
Teknologi Produksi: The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
Tantangan Desain: The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
Riset: This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
Inspirasi: Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
Durasi Proyek: The project finished in December 2024 in Guiyang.
Alur Operasi: The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
Anggota Tim: Weijun Xu
Kredit Gambar: Weijun Xu